See everything your team does in the field.
Without asking them to file a single report.
Your reps just talk to EveryShelf between stops. Visits, commitments, and activations land in your command center automatically, so you always know what's working and where the next opportunity is.
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From the field to your screen
The data fills itself in.
Most field tools depend on reps remembering to log their visits. They don't, and your picture of the market is always a week behind. EveryShelf flips it. Reps speak a quick note as they leave each account, and the visit, the commitment, the competitor on the back bar, and the follow up are structured and on your dashboard before they reach the next stop. You get real coverage data because logging finally costs your reps nothing.
The problem
The bigger the brand gets, the harder it is to know what's actually happening in the market.
Your reps are visiting accounts. Activations are running. Distributors are selling. Agencies are executing.
But the bigger the operation gets, the harder it becomes to see what's working, what's not, and where to focus next.
The solution
One platform for growth, execution, and visibility.
From the first opportunity to the next reorder, every part of the work lives in one connected system your whole team can act on.
Find Opportunities
Account Prospector
Discover accounts that fit your portfolio using menu data, location intelligence, and market signals.
Manage Execution
Visits · Activations · Commitments · Follow-ups
Track every rep action from the first visit to the final placement, across every territory.
Understand Performance
Reporting · Coaching · Accountability
Connect field activity to business outcomes and identify what's working across every market.
Your built-in analyst
The assistant doesn't just store the data. It tells you what to do about it.
EveryShelf watches the whole field operation and surfaces what needs you: the reps tracking below goal, the high-opportunity accounts no one has touched, the activations that are actually moving cases. It drafts your weekly recaps and flags the gaps before they cost you a number. The deeper agent capabilities scale with you, but the assistant is working for your team from day one.
One source of truth
Internal reps, agencies, and distributors, finally on the same page.
Assign accounts and programs to your own reps or to partner agencies and watch execution from one place. Connect distributor depletion data so field activity sits next to the numbers that decide the quarter. Everyone works from the same accounts, the same commitments, and the same history, so nothing falls between the seams where most brands lose track of their market.
How it works
Brand builders have questions.
EveryShelf has answers.
Whether you're managing a handful of territories or a national field team, the same questions come up every day.
Where should we go?
Most teams spend too much time deciding which accounts deserve attention. EveryShelf surfaces opportunities automatically using menu intelligence, account attributes, market activity, sales data, and location data.
- Find accounts by menu attributes, ingredients, brands, and cocktail families
- Discover locations carrying competitor products
- Identify accounts matching your ideal customer profile
- Build territory-specific target lists
- Track progress from prospect to placement
Did we execute?
As teams grow, visibility becomes harder. EveryShelf automatically captures visits, commitments, activations, and follow-ups so leadership always knows what's happening in the field.
Did it work?
Knowing what happened is useful. Knowing why it happened is what helps you grow. EveryShelf connects field activity, activations, commitments, and account data so teams can identify what's working and repeat it.
- See top-performing accounts, territories, and reps
- Connect field activity to business outcomes
- Identify high-performing programs and activations
- Spot gaps before they become problems
- Coach teams using real performance data
Customer Proof
Trusted by growing beverage alcohol brands and the agencies behind them.
Proven results: A 34% average increase in activation conversions when tracking with EveryShelf.
As a new startup we wanted a CRM made with our industry in mind. With account visits, inventory, tasting events, and active and potential accounts all in one place, we were able to stay organized and grow quickly.
Built to fit how you already work
Connected to your data. Trusted with it.
EveryShelf works with industry depletion sources like VIP and imports your existing reports, so your sales numbers and your field activity finally live together. Your data is secured to enterprise standards, with single sign-on and company-level controls for larger teams.
Plans
One platform that grows with your brand.
Whether you're aligning your first few reps or running field teams across markets, there's a plan built for where you are. Tell us about your team and we'll match you to the right fit.
- Shared accounts and field workflow
- Account prospecting
- Live venue data
- Standard support
- Everything in Starter
- AI Account Prospector
- Wider venue data feed with trend alerts
- Manager visibility across territories
- Priority support
- Everything in Growth
- The full EveryShelf agent
- Unlimited venue data and maps
- Custom reporting and API access
- Single sign-on
- Dedicated customer success manager
Questions
Things people ask.
How does EveryShelf help managers? +
Managers gain automatic visibility into field activity — visits, commitments, follow-ups, and activations — without chasing status updates, plus the insight to coach their team and spot growth opportunities across the market.
Can we connect depletion data? +
Yes. EveryShelf works with distributor depletion data so field activity and account growth sit alongside the numbers that matter to your business.
How does Account Prospector work? +
It surfaces target accounts automatically using menu intelligence, account attributes, market activity, sales data, and location data, so your team starts every week with a clear, prioritized plan.
Can we manage agencies and internal reps together? +
Yes. Assign accounts and programs to internal reps or partner agencies and track execution from one place, with everyone working from the same source of truth.
How do activations work? +
Plan and monitor tastings, trainings, placements, ride-withs, and programs from one place, with results connected back to the accounts and territories they affect.
How long does onboarding take? +
Most teams are up and running quickly. We help import your accounts and connect your data so the team starts seeing value in their first week.