Every tasting. Structured live.
With no busywork.
EveryShelf coordinates your team, logs event data, and compiles recaps automatically. Real-time activation visibility meets zero administrative overhead.
Tastings Tracker
Tastings, connected to everything else
A great event shouldn't end at the recap.
When a tasting converts, the real work usually starts. Someone has to remember to follow up, time the reorder, and decide where to pour next. EveryShelf does it for you. The moment an event wraps, the assistant turns the result into the next move: a follow up for the store that bought, a reorder reminder timed to the shelf, and a suggestion for the next account worth activating based on what just worked. Your tasting data stops sitting in a report and starts driving the program. If you run the full EveryShelf platform, it flows straight into your reps' books.
The problem
The activation takes three hours. The coordination takes all week.
Activations are simple. The work surrounding them isn't.
Brand messaging needs to be shared. Event details need to be communicated. Photos need to be collected. Results need to be submitted. Reports need to be built.
The activation itself may only last a few hours, but keeping everyone aligned before, during, and after it can consume the entire week.
The solution
One platform for every stage of your sampling.
Plan it, run it, and report on it from the same place. No spreadsheets, text chains, or chasing people for updates.
How it works
-
1Set up
Build your program.
Set tasting details, upload brand materials, select required tasks, and customize feedback questions.
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2Schedule
Assign and schedule your team.
Assign programs to agencies or individual events to your reps. Everyone gets the information they need before walking through the door.
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3Live
Watch it happen in real time.
See who's checked in, what's being sampled, and how every activation is performing.
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4Report
The reporting is done when the event ends.
Photos, samples, sales, feedback, and store manager sign-off are submitted the moment the person checks out of the event.
- Check in
- Store survey
- Sampling
- Check out
- Check in
- Store survey
- Sampling
- Check out
Native Intelligence
AI at the core, from day one.
EveryShelf isn't a traditional CRM with a chatbot bolted on later. The assistant works for every rep, automatically structuring voice logs, drafting follow-ups, and suggesting reorder dates on all plans.
Data & insights
Ask what's working. The assistant already knows.
Every event adds to a growing picture of what's working, where, and why. EveryShelf reads it for you and surfaces the answers: which stores convert, which days and products perform, which team members are strongest, and which accounts are worth a second visit. No pivot tables, no digging. The insight comes to you.
- Samples poured and units sold by store, day, and time
- Product impressions and conversions by gender, age group
- Which team members perform best and where
- Which stores are worth coming back to and which aren't
- Aggregated results across your entire program in one dashboard
Collaborative Ecosystem
One source of truth for your entire market ecosystem.
Whether you run internal sales reps, hire external brand ambassador agencies, or coordinate with distributor accounts, EveryShelf brings everyone onto a single platform. Assign activities, share checklists, and compile outcomes in real time, keeping your portfolio aligned from the first pitch to the final order.
Who it's for
Built for the people running bev alc sampling programs.
Know exactly what's working.
See every activation live, understand which stores convert best, and prove program performance with reporting you can trust.
- See every active event without making a single call
- Know which stores, days, and products perform best
- Share reports with leadership and distributor partners
- Track agency execution from one place
Run more programs with less coordination.
Keep talent organized, automate recaps, and walk into every client conversation with complete performance data.
- Manage multiple client programs from one account
- Give talent everything they need before every shift
- Eliminate recap chasing with automated reporting
- Show clients exactly what their investment produced
The tastings app
Everything your team needs, in their pocket.
From the first text alert to the final upload, your talent runs the entire activation from one simple app — no training required.
Booked and briefed before they arrive.
The moment a tasting is assigned, your talent gets a text with the date, store, and everything they need. No chasing, no last-minute confusion.
Up and running in minutes.
New talent gets a quick in-app walkthrough on first open. Brand materials, how-to videos, and store contacts, all received before the shift starts.
Every event, clearly laid out.
Your team knows exactly where they’re going, when, and what they’re pouring. Upcoming shifts, live activations, and completed events are all at a glance.
A clear guide from start to finish.
Every activation follows a structured flow with the tasks you require. Store survey, workstation setup, sample tracking, manager sign-off. Nothing gets missed, nothing needs chasing.
The recap is done when the shift ends.
Photos, results, and sign-offs upload automatically. Your dashboard updates the moment they’re done. No follow-up emails. No recap calls. And talent can talk instead of type — speak the feedback, the competitor pricing, or a quick note, and EveryShelf structures it into the recap. The checklist is there when they want it, never required.
You're booked for a Tastings event Wed, May 10, from 2–5 PM, at ABC Fine Wine & Spirits, 12620 SW 120 St. Miami, FL 33186. View details in the Tastings app.
Open the Tastings app to watch a how-to video.
Welcome
to Tastings!
Tastings helps you capture event photos, results and feedback in one place.
Let's goYour Activations
You currently have 2 upcoming Tastings.
3–5 pm ESTToday
0.7 miles away
10 am – 7 pm ESTIn Progress
León y Sol Reposado
León y Sol Añejo
10 am – 7 pm ESTUpload In Progress
Activation Checklist
Complete each task by the end of the activation.
Store Manager: Matt Johns
Store Survey
Provide product pricing and location for the brand and competitors.
Workstation
Set up your station per the brand guidelines indicated by your manager.
Sample Tracker
Track each customer interaction and conversion.
Store Manager Sign-Off
Verify the number of bottles sold with the store manager.
Your Feedback
Share your thoughts on this activation.
Uploading Report
Upload is in progress. You can pause and resume the upload at any time.
- Tastings Data
- Work Station Photos
- Competitor Photos
- Feedback Survey
What teams say
From the people running the programs.
I used to spend half my Monday texting reps about the weekend. Now I open EveryShelf and it's all there — recaps, photos, numbers.
Tastings puts on-site tasks in the rep's hands and streamlines our tracking with far less oversight. It lets my agents do their job without needing much from me.
Reporting to suppliers and distributors is finally uniform, with insights that build over time. The data visualizations are a game changer.
Customer Proof
Trusted by growing beverage alcohol brands and the agencies behind them.
Proven results: A 34% average increase in activation conversions when tracking with EveryShelf.
Tastings let us put on-site tasks in the rep's hands, streamline our data tracking, and lessen oversight, which is invaluable as a manager. At their fingertips were the automated tasks needed to complete their activations.
Enterprise Ready
Built for the speed and scale of beverage alcohol portfolios.
EveryShelf integrates directly with major distributor depletions and sales pipelines. Backed by bank-grade security, enterprise SSO, and role-based access control, so your data remains safe, segmented, and compliant.
Standalone or included
Use Tastings on its own, or built into the EveryShelf platform.
Run it as a standalone tool for your sampling programs, or, if you're on an EveryShelf plan, it's already included and connected to your accounts, reps, and follow ups.
Plans that Scale
Try it free.
Scale when you're ready.
Four tastings a month, on us. No credit card, no commitment.
4 tastings per month
- Plan, schedule, and run events
- Live event tracking
- Auto-recap the moment the event ends
- Talent app with voice capture
Up to 50 tastings per month · about $5.90 per event
- Everything in Free
- Full data dashboard with AI insights on what's converting
- Reports ready to share with leadership and distributors
Up to 100 tastings per month · about $4.95 per event
- Everything in Starter
- The assistant turns results into follow ups and reorders automatically
- AI suggestions for the next account worth activating
- Priority support
Running more than 100 events a month? Talk to us, or take a look at the agency plans.
Up to 100 tastings per month · about $5.00 per event
- Everything in brand Growth
- Manage multiple client programs from one account, data kept separate per brand
- Talent pool scheduling across brands and markets
- Client-facing reports
Up to 200 tastings per month · about $3.75 per event
- Everything in Starter
- Automated client recaps
- Insights across every program in one view
- Priority support
Up to 350 tastings per month · about $2.86 per event
- Everything in Growth
- The full assistant across all programs, predicting where to pour next
- API access
- Dedicated support
No cap on events
- Everything in Pro
- Custom onboarding
- Single sign-on and company-level controls
- Dedicated customer success manager
Questions
Things people ask.
What is EveryShelf Tastings? +
Tastings is EveryShelf's sampling event management tool. It helps brand managers and agencies plan activations, schedule their team, track events in real time, and collect the data they need to prove ROI and run a smarter program.
Do I need the full EveryShelf platform to use Tastings? +
No. Tastings can be purchased as a standalone product. If you're already an EveryShelf subscriber it's included in your plan.
Can I manage multiple brands in one account? +
Yes. You can manage multiple brand programs from a single account and keep each brand's data separate.
Can brand managers assign programs to their agency? +
Yes. Brand managers can build a program and assign it directly to their agency. The agency manages execution while the brand retains full visibility.
Is there a free plan? +
Yes. Brand managers get four tastings per month completely free, no credit card required. Agency plans start at $500 per month.
How does my team submit their recap? +
Your team works on the recap as they go. They check in to the store and complete a store survey with pricing and inventory. Then they complete a form for everyone they talk to including demographic data and conversion data. When they're done sampling, they complete a check out survey and get store manager sign off on conversions. Once they finish, the recap lands in your dashboard automatically.
Does it work for both on and off premise events? +
Tastings is built primarily for off premise sampling events at retail accounts like liquor stores and grocery chains.
Spend less time coordinating.
More time growing the brand.
Track activations, measure performance, and spend your time improving results instead of chasing updates.
Start Free →